Philosophy in Science for Interpretation - myassignmenthelp.com

Question: Discuss about the Philosophy in Science for Design and Interpretation. Answer: Introduction The assignment contains a research design that is used to understand customer expectation towards a product and develop a marketing strategy accordingly. Research aim The aim of the research is to understand customer behavior towards a certain product and understanding their different perspective towards robot cleaners. Research questions The research questions are written as follows:- How the customer scan be attracted to the new product? How their attitudes will be towards the new product? Research purpose The purpose of the report is to understand how customers behave with technologies which replace manual tasks and automate them. Limitations of the research The only limitations of the research was lack of timing and economic resources to conduct the research. Methodology To collect information about the product from the customers, two specific methodologies will be used. The first methodology is basic questionnaires and the second methodology is interviews (Meyers, Gamst and Guarino 2016). The target group for the questionnaire will be working people from the age of 30 and above. These people are assumed to be busy with their household chores and get little or no time to clean their houses properly. A list of open, closed and multi response question need to be formulated in a question paper to understand the opinions of customer towards vacuum cleaners. Questions with ambiguity should be avoided. The data needs to be gathered and analyzed to measure customer satisfaction and key influences. The questionnaire will be conducted in cafes and shopping malls where customer has ample time to answer the questions properly. Questions whether regarding whether the customers need a helping hand in cleaning or are they comfortable with a machine running around their house can be asked to understand their general views about iRobot. The second methodology that can be adopted to understand about customer expectation towards the product is with simple interviews. The interviews can be conducted in an open mall or shopping areas and the target group should be individuals who are working and above 25 years old. If the individuals think that iRobot is a good idea, then their reasoning should be understood in detail. Their opinions towards robots cleaning a house instead of a human can also shed light on certain aspects of the product. Analysis The data from the questionnaires are evaluated for any error. The male and female responses are analyzed differently. The data from interviews are also collected and segregated according to the sex. More than 90% of male interviewers are happy with the concept of iRobot as most of them spend their day away in their offices. Female interviewers have a 60% acceptance rate as the concept of automated vacuum cleaning is still new. Discussion As the concept of iRobot is still new, through epistemological beliefs of interpretive framework, the positive side of the concept can be generalized through research and statistics. More than 50% of the researched individuals have accepted the technology but some of them have not as they want a system which will assist them in their cleaning process rather than replacing them. The constructivist belief of research paradigm needs to be taken as different people have different view about iRobot and the reality needs to be interpreted for better marketing opportunities (Milton and Rodgers 2013). Conclusion The interview format is more beneficial in this context than questionnaire as it gives the interviewer ample time to change the questions. Through positivism, the interviewer can interpret the logistics, statistics and scientific approach with the questions to understand how society thinks about the particular product and how the views can be changed with a slight change in the marketing approach. References Meyers, L.S., Gamst, G. and Guarino, A.J., 2016.Applied multivariate research: Design and interpretation. Sage publications. Milton, A. and Rodgers, P., 2013.Research methods for product design. Laurence King Publishing.