Philosophy in Science for Interpretation - myassignmenthelp.com

Question: Discuss about the Philosophy in Science for Design and Interpretation. Answer: Introduction The assignment contains a research design that is used to understand customer expectation towards a product and develop a marketing strategy accordingly. Research aim The aim of the research is to understand customer behavior towards a certain product and understanding their different perspective towards robot cleaners. Research questions The research questions are written as follows:- How the customer scan be attracted to the new product? How their attitudes will be towards the new product? Research purpose The purpose of the report is to understand how customers behave with technologies which replace manual tasks and automate them. Limitations of the research The only limitations of the research was lack of timing and economic resources to conduct the research. Methodology To collect information about the product from the customers, two specific methodologies will be used. The first methodology is basic questionnaires and the second methodology is interviews (Meyers, Gamst and Guarino 2016). The target group for the questionnaire will be working people from the age of 30 and above. These people are assumed to be busy with their household chores and get little or no time to clean their houses properly. A list of open, closed and multi response question need to be formulated in a question paper to understand the opinions of customer towards vacuum cleaners. Questions with ambiguity should be avoided. The data needs to be gathered and analyzed to measure customer satisfaction and key influences. The questionnaire will be conducted in cafes and shopping malls where customer has ample time to answer the questions properly. Questions whether regarding whether the customers need a helping hand in cleaning or are they comfortable with a machine running around their house can be asked to understand their general views about iRobot. The second methodology that can be adopted to understand about customer expectation towards the product is with simple interviews. The interviews can be conducted in an open mall or shopping areas and the target group should be individuals who are working and above 25 years old. If the individuals think that iRobot is a good idea, then their reasoning should be understood in detail. Their opinions towards robots cleaning a house instead of a human can also shed light on certain aspects of the product. Analysis The data from the questionnaires are evaluated for any error. The male and female responses are analyzed differently. The data from interviews are also collected and segregated according to the sex. More than 90% of male interviewers are happy with the concept of iRobot as most of them spend their day away in their offices. Female interviewers have a 60% acceptance rate as the concept of automated vacuum cleaning is still new. Discussion As the concept of iRobot is still new, through epistemological beliefs of interpretive framework, the positive side of the concept can be generalized through research and statistics. More than 50% of the researched individuals have accepted the technology but some of them have not as they want a system which will assist them in their cleaning process rather than replacing them. The constructivist belief of research paradigm needs to be taken as different people have different view about iRobot and the reality needs to be interpreted for better marketing opportunities (Milton and Rodgers 2013). Conclusion The interview format is more beneficial in this context than questionnaire as it gives the interviewer ample time to change the questions. Through positivism, the interviewer can interpret the logistics, statistics and scientific approach with the questions to understand how society thinks about the particular product and how the views can be changed with a slight change in the marketing approach. References Meyers, L.S., Gamst, G. and Guarino, A.J., 2016.Applied multivariate research: Design and interpretation. Sage publications. Milton, A. and Rodgers, P., 2013.Research methods for product design. Laurence King Publishing.

Sample Essay For Primary School Students

Sample Essay For Primary School StudentsIt can be a daunting task to create a sample essay for primary school students. Many teachers will steer clear of creating this type of essay altogether due to the fact that most secondary students have little or no experience in writing. You may think that these essays are boring, but if you think about it, they provide the perfect test.Because many of the younger children you encounter at school may not be well-read, it is important to get them used to reading before they start getting any more advanced, so that they can begin reading ahead at a very young age. In some cases, you may have a child who is scared to read the material as they are too young.Many primary school students will have just gotten their very first books to read on a regular basis. This is perfectly fine as long as you realize that they have not really read the book yet and that their attention spans will be very short.When it comes to what you have to say in your essay, you should also know that they cannot hear the words that you write, as they will not be able to understand them, they will simply be able to read the book. Instead, they will see pictures of what you are talking about and this will help them learn more quickly.Students will tend to take everything you say in a primary school test as fact and will therefore read things completely differently than they would if you were in a school environment. Because of this, you must make sure that your sample essay for primary school students is not only easy to read, but that it is written in a language that your students can easily understand.Some students will take less easily than others, so you want to make sure that you make your essay easy to read, but difficult to understand at the same time. As a result, you will end up creating a high-quality essay which is interesting to both of you.The type of essay you create should be fairly simple as you do not want to repeat yourself too much when writing the essay. Instead, you want to create an essay that is as close to an outline as possible.As you will have several students to write this essay for, the one thing you need to remember is that you will have to make sure that all the information is being clearly stated. Once you have done this, you will be able to get the most out of the essay by giving your students a chance to think about the things that you have said.

Tourism and environment in conflict

Table of Contents Introduction New experience-based product description Customer segmentation and target markets Competitor Analysis Communication and promotion strategies Conclusion Works Cited Introduction Tourism is affected by the environment of the destination country, in terms of climatic conditions and culture. Before deciding on the destination, tourists evaluate the suitability of the destination in terms of culture and weather conditions. Tourists are more likely to visit a destination with a new experience and a similar or familiar environment.Advertising We will write a custom research paper sample on Tourism and environment in conflict specifically for you for only $16.05 $11/page Learn More This paper seeks to highlight how to develop a suitable tourism product that would attract tourists originating from a specific country. In essence, this paper will focus on simulating the environment of the country of origin. By creating a similar c ulture to the country of origin, the conflict between tourism and environment will be eliminated. This paper will be written as a new product development plan. Product development is a prerequisite for satisfying tourist’s changing demands and ensuring the long-term profitability of the industry (Smith 582). By developing a new experience-based product within the tourism and hospitality industry, it will benefit the diverse consumers, and provide them with a product that satisfies the needs of multiple market segments. As a result, phenomenal profit will be generated (Kim 1002). The experience-based product will attempt to simulate the environment that the tourists are used to; this will make them comfortable in the new environment away from their origin. The developed product will be discussed followed by the products attributes functions, features and benefits. The consumer’s market segments will also be discussed along with an analysis on the competitors’ mar ket. The product’s communication and promotion strategies will be explored so that the product can successfully eliminate the conflict between tourism and environment. Hospitality and tourism organizations have always been on the frontline of the global economy. These organizations are in the business of providing leisure and personal services to local and international clients.Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The market in hospitality industry is derived from personal and business travels, events and educational travels. Tourism is a special sector in hospitality industry. The main players in this sector include hotel and restaurants operators, tourist operators, transporters, event’s organizers and cultural services (Smith 582). New experience-based product description The term â€Å"product† refers to the conceptual commodity produced by an industry (Smith 582). The newly developed experience-based product is a cultural-inspired resort in the destination country. The objective is to provide a home experience to tourists at an affordable price whilst giving them the cultural values and experience of their country of origin. The cultural-inspired resort will contain the authenticity of culture, as though the tourists are visiting their country of origin. Staff members will be from country of origin, enhancing the feeling of being located in the country. There will be authentic rituals performed several times a day; the country of origin language will be commonly spoken among staff members and to consumers at this resort. Of course, there will be an influx of nothing but food, drinks and activities from the country of origin. Customer segmentation and target markets O’Meara (1) asserts that an effective customer segmentation approach must match the products demand and behaviour in a predictive manner. The approach must be marketed to make sense to the targeted group and therefore it will reach the identified target successfully (Dalton 1). Cooil (9) explains that customer segmentation is aimed at guiding firms and companies towards the most effective way to market their products and to develop new products. The cultural-inspired resort in the destination country will have a significant clientele that is worth concentrating commercial efforts. The customers will be both domestic and international tourists. The resort will specifically attract people in all age brackets, with and without citizenship from the country of origin.Advertising We will write a custom research paper sample on Tourism and environment in conflict specifically for you for only $16.05 $11/page Learn More Anticipated customers for the cultural-inspired resort will be divided into several segments with similar needs or service requirements. These segments will have common characteristics and wi ll exhibit similar reactions to marketing and promotions. Dividing the anticipated clientele for the cultural-inspired resort will leverage limited resources; this means that the essentials of the promotion mix and advertising will be designed to satisfy specific requirements of different clients groups (Baines and Fill 218). Customers for the new cultural-inspired resort will be segmented based on demographic information. These include variables such as their gender, occupation, education level, religion, income and social class. This information will give the management an overview of financial capability of their clients. Another segment will be life-stage based on the fact that different ages of people have different needs. Consequently, financial capability is most likely going to be determined by the age of a person (Baines and Fill 218). Another segment will be based on geographic factors; this follows that the resort expects to get local clients as well as tourists from the country of origin. After customer segmentation, the resort will determine whether any of the segmented market should be targeted and made the center of an inclusive marketing program. Eventually, the resort will choose the market segments to be exploited and the ones to be ignored; in essence this is the ones to be exploited will be the target markets. The resort will choose markets which are accessible or where customers are reachable through promotion and advertisements on media. Cultural-inspired resort will also target measurable markets; the ones that will be easily identified and analyzed. The resort will target middle aged people who have a keen interest in following the new trends and who can be easily accessed through the media. The clientele will be those who have attained eighteen years and above due to their financial security (Baines and Fill 218).Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competitor Analysis Ghosh and Morita (139) observe that competitors of a product of similar nature often collaborate by sharing an element of their value-creating activity or product design. However, the cultural-inspired resort still has its product differentiation as it will provide different services compared to any other bed and breakfast resort within the destination country; it will have a huge emphasis on marketing this product to the consumer. If the resort is threatened by another competitor in future, the management may decide to collaborate and work together with the competitor. The two may form a joint company characterized by product distinctiveness of the cultural-inspired resort and the competitor’s beach side resort; the consumers would see distinctiveness between the products. Competitor analysis of the cultural-inspired resort gives more insight into the strategies of the competitor. The analysis will help the resort to view the trends and future of the hosp itality industry in the destination country. The first step is to identify the competitors; these are other beachside resorts and bed and breakfast getaways. The strategies used by these competitors will be identified to provide the true picture of current trends in the hospitality industry and the general market place. The resort will use the analysis of these strategies to design its own unique strategies to confront the market (Stralser 164). Communication and promotion strategies As expressed by Abdalnaser (1684), the basic objective of promotion is to be able to communicate information and properly inform the consumers of the product. The communication should be carried out in the most effective way for consumers to identify the product by connecting images and catchy slogans of the promotion. The cultural-inspired resort will inform, persuade and influence its prospective customers. The strategies will be aimed at making the tourists to selectively come to the resort. The prom otional mix that the resort will use includes service promotion, advertising and public relations (Scrib Inc 2). Cellich and Borgeon (37) discuss promotional strategies as being based on a continuous process involving the design of a product, monitoring, evaluation and feedback. The cultural-inspired resort will have to continuously update and maintain their design, making sure the theme is successfully carried through. This will be closely monitored by managers and consumers. Along with feedback from customers, this will provide additional evaluation. The objective of promotional strategy will be to capture a new market, keep the market and expand the market (Scrib Inc 2). People often impulse buy a holiday and destination when an urge for a holiday strike them. Liao (3) states that, it is communication and consumer characteristics that promote impulse buying, along with motivation and product appeal. The resort will continue to maintain a good reputation. It will have everything, a relaxing holiday and plenty to do if need be. This will all be in a setting that feels like the consumer has escaped the country of origin, and entered an entirely different and authentic country, all at a reasonable cost. Cultural-inspired resort will use the promotional strategy to differentiate its products and service from those of competitors. The resort will apply the concept of positioning to communicate the distinctions of its products and services. These distinctions will be based on price, quality and uniqueness. The objectives of the promotional strategy will to increase clientele or the number of tourists who will use the resort as their destination. The resort will attract and keep business and recreational travellers by offering weekend packages by lowering the rates (Scrib Inc 5). Cultural-inspired resort promotional strategy will emphasize on advertising to reach more tourists both local and international. The advertisements will be institutional or corporate in ty pe; the resort will promote its values, ideas and concepts. During the initial stages of the resort, the advertisements will be mainly informative to build initial demand for the resort. Afterwards, the advertisements will be persuasive to advance the competitive status of cultural-inspired resort (Scrib Inc 10). Conclusion It is evident that hospitality and tourism organizations have always been on the frontline of world’s economy. These organizations are in the business of providing leisure and personal services to local and international customers. The newly developed experience-based cultural-inspired resort in the destination country will provide a unique environment for its local and overseas clients. The environment will be similar to home environment to offer â€Å"a home away from home† experience. This will eliminate the conflict between the tourism and environment in the destination country. Works Cited Abdalnaser, Ahmad, et al. â€Å"Promotion Objectives, Strategies and Tools.† Interdisciplinary Journal of Contemporary Research in Business (2011): 1682-1994. Print. Baines, Paul and Chris Fill. Marketing. New York, NY: Oxford University Press, 2011. Print. Cellich, Claude and Michael Borgeon. Trade Promotion Strategies. New York: Electronic Book, 2012. Print. Dalton, Patrick. â€Å"Customer Segmentation.† ABA Bankers News (2006): 14(9),1-2. Ghosh, Alex and Morita. â€Å"Competitor collaboration and product distinctiveness.† International Journal of Industrial Organization (2012): 30(2),137-152. Print. Kim,Wong. â€Å"Product Variety Strategy for Improving New Product Development Proficiencies.† Technovation (2005): 25(9),1001-1015. Print. Liao, Sen. â€Å"The effects of sales promotion strategie, product appeal and consumer traits on reminder impulse buying behaviour.† International Journal of Consumer Studies (2009): 33 (3),1-11. Print. Scrib Inc. Product Promotional Strategy. 16 July 2012. Web. Smit h, Stephen. â€Å"The Tourism Product.† Annals of Tourism Research (1994): 582-595. Print. Stralser, Steven. MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!). Hoboken, New Jersey: John Wiley Sons, 2012. Print. This research paper on Tourism and environment in conflict was written and submitted by user Taraji Monroe to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Four Advantages of Single-Sex Schools

Four Advantages of Single-Sex Schools A lot of research has shown that single-sex schools have a great deal of advantages. for students, with benefits ranging from confidence and empowerment to new activities and higher levels of achievement. For example, on the whole, girls and boys who are educated in single-sex schools gain more confidence than their coed peers. In addition, they make academic gains above those in co-ed schools. They also learn to gravitate towards untraditional areas that are not always accepted for their gender. For example, boys learn to love literature in boys schools, while girls in girls schools feel more comfortable with math and science. Though its hard to generalize about all single-sex schools, here are some commonalities that tend to characterize many single-sex schools: A More Relaxed Environment Despite the fact that many boys and girls schools are at the top of their game academically, they often have a more relaxed environment. This relaxed environment is created, in part, because boys and girls dont need to worry about impressing the other gender. The students can be themselves in class, and they can speak openly and honestly. At the same time, students in single-sex schools are often more willing to take risks because they do not fear falling on their face in front of the other sex. As a result, the classrooms in these schools are often dynamic, free, and bursting with ideas and conversation, all hallmarks of a great education. While teachers in co-ed schools sometimes beg their students to contribute to class discussion, this is not true in single-sex schools a great deal of the time. Fewer Cliques Though it is not always true, sometimes single-sex schools can help reduce cliques, particularly in girls schools. The girls again do not have to worry about impressing boys or seeming popular, common concerns in middle and high school. They can instead concentrate on their studies and being open to befriending the other girls, and there are often fewer cliques as a result. Though the stereotype about boys schools is that they are rough-and-tumble places in which boys are hazed, the reality is often quite different. While one cant generalize about all boys schools, in general, boys schools are places that do not involve hazing or cruelty. Boys in an all-boys environment tend to  not form cliques because they dont have to appear cool, and they are often more generous to their peers as a result. In many boys schools, there is room for all kinds of boys, and the less socially mature students are not punished, as they might be in a single-sex school. A More Tailored Curriculum The teaching at a single-sex private school can be tailored to all girls or all boys, and the ability to tailor the curriculum allows teachers to design classes that have the potential to really reach the students. For example, at boys schools, teachers can teach books that are likely more of interest to boys and find books that speak to boys and their concerns. For example, a class discussion of Hamlet in a boys school can involve a study of a boys coming-of-age and of father-son relationships. In a girls school, students can read books with strong heroines such as Jane Eyre or look at books such as The House of Mirth  that touch on how womens lives are affected by prevailing attitudes towards women. While such discussions are possible in co-ed schools, they can be more open and concentrated in a single-sex school. The Loss of Gender Stereotypes In addition, students in single-sex schools can gravitate without embarrassment towards untraditional subjects. In boys schools, male authors can come in to speak about their writing, and the students can ask questions without feeling embarrassed about being interested in writing, a subject that they might shy away from in a co-ed school. The same holds true for the arts, including visual arts, music, drama, dance, and even digital arts. In a girls school, female scientists and mathematicians can offer their experience, and girls can be interested without fearing that they appear dorky or unfeminine. The examples of how single-sex schools free students from gender stereotypes are endless. In addition, teachers in single-sex school can use methods that might interest their students. For example, in a boys school, they can use techniques that draw on boys energy, while in a girls school, they can offer the kinds of feedback that girls are most likely to accept. While each child is different and there is no one school that is right for all kids, there is no doubt that single-sex schools offer a great deal of advantages and a special atmosphere that encourages kids to feel comfortable and to learn. Article edited by  Stacy Jagodowski

DiaoYu Islands Problems Research Paper Example | Topics and Well Written Essays - 500 words

DiaoYu Islands Problems - Research Paper Example Japanese regime despite numerous negotiations, which China has initiated to resolve the wrangle amicably and effectively, it has disregarded these efforts (Xinhua, 2012a). Hence, resulting in other ways meant to trigger more conflicts by being uncooperative and not adhering to the already established treaties. Primarily, this is evident from the Japanese regime deploying patrol boats in the waters close to the islands and interfering with fishing activities in the area (Hui & Dan, 2010). This is regardless of the clear prove evident from the numerous regions having Chinese names both near and in the Islands; hence implying the islands did not belong to them as they are currently claiming. Japan’s interfering has somehow affected economic activities that ought to have started in the area beside fishing (Lee, 2011). For instance, petroleum exploits, which according to some studies the area seems to have underground reserves lying idle. In addition, this unjustified wrangle fuele d by Japan with the aid of US behind the scenes has interfered with the necessary cohesion amid the two states (Xinhua, 2012b). Chinese after realizing Japan is not ready for peaceful negotiations; recently has started declining to import merchandise from them, hence weakening the then strong trade ties (Hui & Dan, 2010). Judging from my opinion, the inception of DiaoYu Islands has led to the weakening of Japan-China trade ties (Xinhua, 2012). Mainly, this is evident from the recent Chinese’ demonstrations where they boycotted using Japanese products citing their trading partner’s malicious decision to purchase DiaoYu Islands (Zhongqi, 2007). Consequently, yielding to the decline of exports to China, this acts as the Japanese greatest exporting destinations besides EU, US and the ASEAN (Xinhua, 2012).  

The Omnivores Disgust Essay Example | Topics and Well Written Essays - 1500 words

The Omnivores Disgust - Essay Example Choice gives us ‘autonomy, freedom, adaptability’ (Fischler 1988), but we must incorporate variety, because of ‘An omnivore, unlike a specialized eater, cannot obtain all the nutrients it needs from one food’ (Fischler 1988). The healthy human diet depends on diversity, but our paradox is that to stay healthy, humans must remain suspicious of possibly dangerous substances. The dilemma follows: we must orally incorporate sustenance, but, as Rozin reminds us, ‘it is not possible to specify in advance what sensory properties will characterize sources of nutrition (or toxins) in any particular environment (Rozin 1987). Thus, it was historically important that humans learn patterns of rejecting potentially poisonous food prior to allowing it to breach the barrier of the mouth. Modern eaters seldom face this aspect of the dilemma. Humans have already identified the edible and inedible substances in their environment. Food can be contaminated or spoiled, and ‘All domestic animals are potentially hazardous to human health’ (Harris 1998), but modern cooks are usually aware of how to store, prepare, and cook to eliminate this problem. Prepared food has symbolic magic qualities as â€Å"the mythical representation of nature-culture transformation’ (Falk 1991). Food is removed from a raw, untamed state and made edible in a symbolic cultural sense. How can we reject it when it has clearly been made—transformed—into food? There is nothing inherently wrong with it. Humans have learned they can eat bitter foods like coffee and that even painful foods like chiles have beneficial effects, such that they ‘delay food spoilage...make the dwellers of scorching climates sweat in a way that cools them off†¦supply essential micronutrients and protective antioxidants’ (Nabhan 2004).

Bricks and mortar retail in Australia Essay Example for Free

Bricks and mortar retail in Australia Essay E-commerce has emerged as a new force in retail providing consumers with more choice and convenience than ever before. People can now shop from retailers across the globe in the comfort of their own home. It would be thought that exciting possibilities such as this would be readily adopted and create competition for existing retail methods. This has not been the outcome in Australia however. Although e-commerce continues to climb in adoption rates bricks and mortar retail has not been affected to any great extent. This being said some areas of e-commerce are becoming successful new ventures on the net. Throughout this essay we will look at what e-commerce is, how it is being used and who is using it. It will also be considered whether e-commerce will ever replace bricks and mortar retailers or will e-commerce disappear? E-commerce is a business that is run on the internet rather than from a bricks and mortar location. E-commerce uses computer networks and telecommunications to conduct its business as it has no face to face contact with its customers. It can be argued that e-commerce is a more effective way of doing business. (NOIE, 2000) This is because it does not require all the overheads and staff required in a bricks and mortar business. However E-commerce is more complicated than it may first seem, more is involved than the simple transfer of funds over the internet. For an online business to be a success it must be planned, established and run as if it were a bricks and mortar business. E-commerce ends with the buying and selling of goods and services over the internet. (Mitchell.J, 2000) Marketing of goods and services, formation of customer relationships, presentation of goods and services for consumers to brows, transfer of funds and after sale customer care must all be established and maintained. E-commerce can be conducted in a Business to business (B2B), Business to Government (B2G) or Business to consumer (B2C) way. B2C e-commerce is an area of significant growth. Many Australians are choosing to use the internet to make purchases. A study conducted by NOIE revealed that in 2002 54% of Australians had access to the internet in their home. Although online consumption is not one of the highest ranking activities conducted by Australians on the internet it is an area that is growing. (NOIE, 2000) One specific area of growth is the use of online banking. (DCITA, 2001) Consumers enjoy the convenience of doing their banking from home on the internet rather than traveling to the bank and standing in line waiting to be served. The most popular online shopping category in Australia however is travel and its related services. Consumers enjoy browsing online for the best deal and creating their own holiday packages. Purchasing travel online also cuts out added fees such as the travel agents commission if flight and accommodation are bought directly from the source rather than through a representative. In a study conducted by NOIE it was found that between 2000 and 2003 there was an increase of 452%in online travel purchase. (DCITA, 2001) This is a hugely significant amount. Other high ranking consumption products on the internet included; books, computer software, computer hardware, music and videos, clothing and share trading. (DCITA, 2001) There are a number of reasons why people choose to use e-commerce rather than traditional bricks and mortar. These reasons are the convenience of the internet, the global scope the internet has to offer and the ease of access. In an increasingly fast passed world convenience is increasingly important. E-commerce provides consumers with the convenience of shopping from home at any time of the day or night, this removes opening hours, travel and queuing as well as spending time looking for a specific good or service. Consumers can log on to the internet conduct a search for the product they wish to purchase and then purchase online quickly and efficiently. Time poor people are using the internet more and more to purchase goods and services. In the lead up to Christmas 1999 Australians spent $150 million on gifts online. (NOIE, 2000) Most of these purchases were made by people who did not have the time to shop at bricks and mortar retailers during business hours. This change in access makes it easier for consumers to find the time to shop; it also helps to take the stress out of shopping. E-commerce also provides consumers with access to a global market. Previously consumers had limited channels for obtaining international goods they wish to purchase E-commerce has created ease of access to international goods and services. Never before has it been so easy to purchase from overseas. Due to the global nature of the internet consumers can brows through what retailers have to offer throughout the world, easily make purchases and have the goods they choose posted to them. This has provided consumers with a new scope of choice which is much bigger than anything offered before. Not only does this ease of access globally mean that Australians can purchase goods and services from around the world, it also means that the world can now easily purchase goods from Australia. E-commerce has opened Australia up to potential consumers that did not exist previously purely due to the inability to access the goods and services available. Due to the internets ease of access e-commerce has opened up a whole new world to people with disabilities, specifically disabilities that inhibit a persons ability to move easily to and from shopping areas. (DCITA, 2002) The internet is easy to use in the home environment and offers an alternative to people who find it difficult to shop at bricks and mortar retail outlets. This also offers empowerment to individuals who previously relied on someone else to do their shopping for them or helped them to shop. These people can now have the independence of doing their own shopping online and the enjoyment of browsing through what different retailers have to offer. Although e-commerce is growing and offers many exciting new opportunities to consumers it is unlikely that it will ever totally replace brick and mortar commerce. There are many aspects of traditional bricks and mortar commerce that cannot be replicated online and as a result of this can never fully replace traditional commerce. Some of these areas include the ability to try products, the social aspect of shopping the entertainment value in shopping, the instant gratification of shopping and the inhibiting effects of the internet. Consumers enjoy browsing through goods and services available to them. (ACS, 2001)This can be done online but not to the same extent as it can be taken to in bricks and mortar retailers. On the internet consumers can only look at a picture of the product they intent to purchase. In bricks and mortar retailers however consumers can make use of their sight, hearing, smell and taste as well as feel a product before they purchase it. Due to the limitations of the internet in this stage of the purchase decision making stage there is more space for post purchase dissonance to occur. When people can use all their senses to make a purchase decision the decision is generally more definite. As well as using all five senses to assist in the decision making process consumers also have the chance to try the product they are thinking of buying in the bricks and mortar environment before they actually do. (ACS, 2001) This is generally not feasible over the internet. Some software programs provide a demo for consumers to trial before they make a purchase, bulky products however cannot be trailed in such a way. Bricks and mortar retail has also become a social activity and a form of entertainment. (ACS, 2001) People meet to go shopping and enjoy the contact they have with people while undertaking this activity. This type of social interaction cannot be recreated in e-commerce. While there are other social activities that can be undertaken on the internet e-commerce does not provide a social aspect. Many bricks and mortar centers of commerce have become entertainment hubs that attract tourists from around the world. Bricks and mortar retail also provides an instant gratification to consumers when they make their purchases and can take them with them. This is generally impossible through e-commerce because the goods need to be posted out to the consumer. (ACS, 2001) While e-commerce assisted some people with disabilities to become more independent it has also created new barriers especially for people who are vision impaired. (Noonan, 1999) No technologies have yet been created to allow this group into the online world. This is a problem due to the fact that it limits these peoples opportunities to benefit from the many aspects the internet and e-commerce has to offer. The elderly is another group that has not been included fully in this e-commerce revolution. More training programs need to be designed to bring our older Australians online and teach them what e-commerce has to offer them. Many elderly Australians would find that e-commerce gave them a new independence if they knew how to use it. Throughout this essay we will look at what e-commerce is, how it is being used and who is using it. It will also be considered whether e-commerce will ever replace bricks and mortar retailers or will e-commerce disappear? E-commerce is the online transfer of goods and services to consumers. As stated many Australians have taken to using e-commerce because of the convenience it offers to them, however some people including the elderly and those with disabilities are being left out to some extent. Although e-commerce continues to develop it is highly unlikely that it will ever totally replace bricks and mortar commerce. The experiences that the two offer are so different that they are both used for different reasons. E-commerce is used for convenience where traditional retaile is often used as a social activity and a form of entertainment. E-commerce has not been adopted in Australia as readily as it has been in some other countries, it will however continue to provide consumers with the convenience of home shopping. Many Australians now would not want to go back to traditional commerce and be force to go into a bank to do their banking rather than simply logging on at home. The e-commerce revolution will continue to grow but brick and mortar will also remain. Referances Noonan, T. (1999) Accessible e-commerce in Australia. Retrieved: November 23, 2004, from: http://www. bca. org. au/ecrep. htm Mitchell. J, (2000) The implementation of E-competent Australia 2000 for VET. Retrieved: November 14, 2004, from: http://www. flexiblelearning. net. au/nw2000/talkback/p71. htm The Australian Government Treasury. (2003)The internet and B2C E-commerce. Retrieved: November 14, 2004, from: http://www. ecommerce. treasury. gov. au/bpmreview/content/DiscussionPaper/03_Chapter2. asp